B2C - web - AEC product features
UpCodes was set to launch their new product features at the end of 2019. The new features were intended to improve the existing work flow for architects by streamlining the code research process.
With a short timeframe, I created new design components to be integrated to the existing user interface. The primary goals were to showcase the value of the new features and encourage users to become premium members to access these features.
Additionally, I helped resolved other ux issues of the features and navigation from google search pages to main content.
UpCodes is a digital platform for architects, engineers, and contractors to access building codes
Product Design Consultant
UI/UX Design, Interaction Design, Prototype in 4 weeks (Status: Delivered + Shipped)
Specific state page with single access point to tools from navigation bar under Projects.
This is the state page before redesigned integrating code check calculators (new feature), filtered code option (new feature), and bookmarks + comments.
Short timeframe, Minimal research. Because the primary goal was to get it out to the hands of users, I wasn't able to conduct interviews with users. However, I did work with notes with user interviews and leverage data from Google Analytics to drive design decisions.
From Google Analytics, I was able to figure out which pages are most visited by users and have the high drop off rate.
Past User Interviews
Although I didn't directly interview these users, I found it helpful to still review the notes and synthesize what users said about the new features and get a sense of their overall impression of the product.